Global Esport Marketing Manager
Jobs Description:
As the Global Esport Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies that drive our esports initiatives. You will work closely with cross-functional teams, including product development, community management, and external partners, to create impactful campaigns that resonate with gamers worldwide.
Responsibilities:
- Work with internal and external partners to develop and oversee a world-class esports program.
- Lead and execute online and offline esports events and productions.
- Track and report esports and business KPIs, translating insights into actionable improvements.
- Maintain and track the overall esports budget, ensuring financial efficiency and impact.
- Develop and manage a sustainable business model for the esports program that aligns with broader company goals.
- Stay at the forefront of esports trends and best practices to continually evolve, innovate and improve the esports ecosystem.
- Build strong relationships with esports teams, influencers, and community members to bolster brand presence.
- Track and measure the effectiveness of marketing campaigns, providing insightful reports and recommendations for improvement.
- Attend industry events and represent the company, enhancing our visibility and relationships within the esports community.
Requirements:
- Education: Bachelor’s degree in Marketing, Business Administration, Game Development, or a related field.
- Experience: Minimum of 5 years of experience in marketing roles, with a focus on global esports or gaming is a must.
- Proven track record of managing successful marketing campaigns and driving brand visibility in the gaming or esports industry.
- Experience working with game developers, esports teams, and content creators.
- Strong understanding of global esport trends, digital marketing channels and strategies, including social media, influencer marketing, and online campaigns.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with various teams and stakeholders.
- Strong analytical skills to evaluate marketing performance and make data-driven decisions.
- Passion for gaming and deep knowledge of the esports landscape.
- Native English speaker is a must.
- Excellent English writing skills is a must.
Plus:
- Knowledge in NFTs, crypto, blockchain, and fintech technology
- SEO related knowledge
- A wide range of reading categories
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